Last year the use of apps to distribute music made big headlines thanks to a few big name artists. Shawn Corey Carter better known by his stage name Jay-z or other aliases scored big last year signing a deal with Samsung and getting an app dedicated to him and his project that was scheduled to release. The Magna Carta Holy Grail app was used to give out one million free copies of the album before it even was officially released. To get the app it was required that you had on of the newer galaxy mobile devices which left a lot of people out of luck.
This power move showed just what apps are capable of as far as music distribution goes. His app “broke” in his own words from the over request of people hitting download in a frantic trying to get a copy. Another great example from the previous year would also be the queen, the mother of all little monsters Lady Gaga. She released her app in promotion of her project Artpop that released on November 6. The Artpop app allowed for the uses to create their own art and buy her album through a feature.
In both cases the project that was released hit number one on the billboard charts. Because of this I’m sure in the next upcoming years it will become more and more common for artist to get their own dedicated apps for their albums. The first step of course would be to come up with an idea to prevent the situation that Jay-z ran into.
Cool blog, man. Im always looking for new apps to check out and download. It will be interesting to see whether or not app based music distribution will become the way music is distributed in the future. Do you feel artists, especially independent artists, would be able to make web based distribution their primary way of reaching an audience? Let me know if there's anything cool i should be installing on my android. Good luck and look forward to reading more.
ReplyDeleteI think it is really dope that music is starting to understand how important it is to truly get the people involved in the music. Apps are a perfect way of enhancing the experience on the consumer side of the music industry.
ReplyDelete